CASE STUDY

Location

London, UK

Dawsons

Industry

Fine Art, Antiques,
Jewellery

Channel

Email Marketing

"Artbrain has become a much valued technology for us, we wouldn’t be able to cater to our clients with the same precision without it"

Pete Liggins

Commercial Director, Dawsons

 

Results

Within the first 120 days of Use

121

Successful matches created between clients and items.

£41,230

In winning bids on items recommended by Artbrain

170

Customers were reactivated after receiving Artbrain campaigns, that were previously inactive for over 12 months.

£98,190

Made in winning bids only from these previously inactive customers.

Customer

Dawsons Auctioneers & Valuers are an internationally renowned and market leading auction house. With two locations in the UK, Dawsons pride themselves in their monthly Fine Art, Antiques & Jewellery Auctions.

Challenge

As one of the leading online auction houses in the UK, holding multiple sales every month in a number of different departments, Dawsons found that ensuring each client was made aware of an item they would be interested in purchasing was near impossible. They were looking for a way to solve this problem in the most efficient way possible.

Solution

Artbrain’s AI technology made it possible for Dawsons to automatically alert their clients on items that are relevant to their own, unique collecting tastes. Using the ‘match making’ system, Dawsons were able to send personalised emails with specific recommendations for each client before every sale. Previously inactive customers began to bid again directly after receiving Artbrain’s personalised campaigns from Dawsons.