Results
Within the first 30 days of use
140
Successful matches created between clients and items.
17
Customers were reactivated after receiving Artbrain campaigns, that were previously inactive for over 12 months.
$29,125
In winning bids on items recommended by Artbrain.
$6,240
Made in winning bids only from these previously inactive customers.
"Artbrain has been an invaluable asset for Potter & Potter. The AI’s ability to personalize marketing campaigns and predict our customers’ interests has allowed us to connect with the right audience on a deeper level."
Gabe Fajuri
Owner
Customer
Founded in 2007 and led by brothers Gabe and Sami Fajuri, Potter & Potter Auctions is a highly regarded, well known, and fast growing auction house based in Chicago’s West Side. They specialize in the unique and the antique, including paper Americana, rare books, posters, gambling memorabilia, coin-op and magicana.
Challenge
As a boutique auction house specializing in a specific niche, Potter Auctions aimed to maximize engagement with existing collectors while reactivating past bidders who went dormant. However, with the marketing budget being pulled in several different directions, and a focus on personalized service, achieving significant outreach proved challenging. This was particularly crucial for Potter Auctions, given that niche markets typically have a limited pool of potential buyers. Maintaining an active client base was paramount to ensure continued success, as acquiring new bidders in such specialized areas can be significantly more difficult.
Solution
Artbrain's AI technology provides Potter Auctions with a targeted and efficient solution. Utilizing past client data and auction results, Artbrain's system identifies lots in upcoming auctions that collectors have a high potential interest in. This allows Potter & Potter to send personalized email campaigns with relevant recommendations, fostering engagement, driving interest, and reactivating dormant bidders.
Impact
The introduction of Artbrain's personalized marketing campaigns led to a notable increase in client engagement and successful bidding. Existing collectors actively participated in auctions based on the tailored recommendations they received, and a large number of dormant bidders were reactivated. This resulted in a rise in overall sales and a strengthened position within their niche market, and was achieved while also optimizing internal processes and making the targeted marketing effort much more efficient.