Results
Within the first 90 days of use
200
Successful matches created between clients and items.
31
Customers were reactivated after receiving Artbrain campaigns, that were previously inactive for over 12 months.
$59,725
In winning bids on items recommended by Artbrain.
$30,800
Made in winning bids only from these previously inactive customers.
"Artbrain has become an essential tool for us. By utilizing personalized marketing, we've reconnected with dormant clients and significantly increased their participation in our auctions. Artbrain has allowed us to cater to each collector's unique taste, ultimately leading to a more satisfying experience for both our clients and ourselves."
John Leonard
President, Auctioneer, and Valuer
Customer
Founded and led by President, Auctioneer, and Valuer John Leonard in 2006, Leonard Auction is a premier estate auction house in the Chicago area. Headquartered in Addison and with locations in downtown Chicago, Evanston, and Madison, Leonard offers customers an honest, easy-to-work-with, knowledgeable and experienced partner for all their auction needs.
Challenge
As a well-established auction house, Leonard Auction offers a wide range of desirable items across various categories. However, with a large customer base and frequent auctions, ensuring each item was presented to the most relevant bidders was a challenge. They sought a solution to personalize communication and cater to individual collecting interests.
Solution
Artbrain's AI technology proved to be the perfect fit. By analyzing past bidding behavior and preferences, Artbrain automatically recommended relevant items to each client before every sale. This personalized approach replaced generic emails with targeted communication, ensuring clients only received information about items that genuinely interested them. Additionally, it streamlined the bidding process by eliminating the need for clients to sift through countless irrelevant items, allowing them to focus their attention and resources on the right items, and maintaining the bidders’ interest in future auctions.
Impact
The rollout of Artbrain's personalized marketing campaigns led to a significant increase in client engagement. Inactive collectors began participating in auctions again, directly responding to personalized recommendations from Leonard Auction. This resulted in a rise in bidding activity and overall sales growth.