CASE STUDY

Location

Newbury, United Kingdom

Dreweatts

Industry

Fine Art

Channel

Email Marketing

"Through Artbrain’s campaigns I have understood just how effective a simple personalized email can be. Our customers are receiving dozens of emails a day from other auction houses- we need to stand out - Artbrain has proven that personalization really is the most effective tool out there."

Jonathan Pratt

Managing Director, Dreweatts

 

Results

Within the first 60 days of Use

47

Successful matches created between clients and items.

£120,850

In winning bids on items recommended by Artbrain.

65

Customers were reactivated after receiving Artbrain campaigns, that were previously inactive for over 12 months.

£206,640

Made in winning bids only from these previously inactive customers.

Customer

Dreweatts is one of the oldest and leading auction houses in the UK, with over 200 years of experience. Specializing in everything from Fine and Decorative Arts, to Jewellery, Wine, Manuscripts and Miniatures.

Challenge

With a large customer database and over fourty sales annually, keeping their marketing personal and thoughtful was more of a challenge. They understood the importance of having the ability to each one of their customers’ individual needs, and so Dreweatts embraced Artbrain’s AI technology that enabled them to create a truly personalized experience for their customers.

Solution

Instead of sending the same generic email to thousands of customers, they are now sending thousands of different emails, personally tailored to each customer.