"Through Artbrain’s campaigns I have understood just how effective a simple personalized email can be. Our customers are receiving dozens of emails a day from other auction houses- we need to stand out - Artbrain has proven that personalization really is the most effective tool out there."
Managing Director, Dreweatts
Within the first 60 days of Use
Successful matches created between clients and items.
In winning bids on items recommended by Artbrain.
Customers were reactivated after receiving Artbrain campaigns, that were previously inactive for over 12 months.
Made in winning bids only from these previously inactive customers.
Dreweatts is one of the oldest and leading auction houses in the UK, with over 200 years of experience. Specializing in everything from Fine and Decorative Arts, to Jewellery, Wine, Manuscripts and Miniatures.
With a large customer database and over fourty sales annually, keeping their marketing personal and thoughtful was more of a challenge. They understood the importance of having the ability to each one of their customers’ individual needs, and so Dreweatts embraced Artbrain’s AI technology that enabled them to create a truly personalized experience for their customers.
Instead of sending the same generic email to thousands of customers, they are now sending thousands of different emails, personally tailored to each customer.